Baba Ramadev’s Patanjali going Global with Amazon
Baba Ramdev’s Patanjali has already made a significant impact in the Indian market with its wide-range of products in a short time. Now Patanjali Ayurveda may soon cross the country’s borders to mark its presence into the global shelves.
The E-commerce giant Amazon is showing interest in more and more Indian brands to boost its product portfolio globally.
Amazon is looking to sell products from Indian brands in nine countries, including the US, the UK and Japan, which together account for 300 million shoppers on the company’s site.
“We are in talks with the top 100 Indian brands. We can’t comment on the specific partnership (with Patanjali),” said Gopal Pillai, head of seller services at Amazon India.
If the deal is finalized, it will be a big boost for Patanjali, which is already giving tough competition to FMCG majors like Dabur.
Amazon has been in a tough war with Flipkart for the top position in the Indian E-commerce market.
On Wednesday, Amazon joined hands with Amul, one of India’s oldest and largest cooperatives.